AFFILIATE JV RECRUITING
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AFFILIATE (JOINT VENTURE) RECRUITING
Why JVs Are Better (Than Paid Ads)
There are plenty of ways to drive traffic today. But generally, when you need to drive large amounts of it for a product launch, you’ll be using paid methods. In many industries, the standard is, of course, paid advertising – usually pay-per-click or PPC. This is risky because you are paying out money for traffic without a guarantee that those clicks you paid for will convert to sales. So you’re risking loss and you have little or no control of what your ROI will be. For example, you might pay $200 for 200 clicks and only make $210 from the handful of sales you made. It’s great that you at least broke even, but you had no control over that outcome and in the next campaign you might make back less than you spent. You can still make this model work, obviously, but it requires a lot of testing, tweaking, adjusting, and a ton of “ad spend” just to get to the point where you’ve optimized and gained better control over your expected ROI.
Compare that to the JV/affiliate model. When you do a JV-driven product launch, you don’t have to worry about ad spend. You’re only paying for successful sales after they happen and you know in advance what amount you’re paying per sale. You also don’t have to spend any time or money testing and tweaking and targeting. You’re handing all that hard work over to JVs with their own lists and audiences that they already know well and know how to pitch and market to.
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